INTRODUCTION
 
Millions of people in the United States ride bicycles for exercise or leisure, however, statistics
show that only 1% of the total U.S. population ride bicycles for transportation--and barely half
as many use bikes to commute to work.  Why? Surveys have found that a lack of bicycle
infrastructure and being forced to ride or walk alongside of traffic is the primary reason people
give when asked why they don’t commute to work/school by bike or walk.

BIKE SATURDAYS
is an ongoing community promotion designed to encourage people of all ages and abilities to take responsibility for
their own health and to provide awareness about the need to develop alternative forms of active transportation through
biking and walking. It's also about providing information about the economic, environmental, health, and social benefits
of cycling - which are enormous.
It's also about having some fun along the way!

BEING PART OF THE SOLUTION -- HOW IT WORKS (in a nutshell - please call for complete details)

    PART I: Saturday Ride Events

    Saturday ride events are not races or other competition. It's promoted to bring out families and individuals who
    own bikes but rarely ride them and are part of the majority who feel it's is unsafe to ride city streets . The event
    provides the platform for county and city planning officials, law enforcement and other agencies to get the word
    out about the importance of bicycle infrastructure and the many other benefits of commuting by bicycle.

  • Any business can sponsor a Saturday Ride Event
  • NO fees to sponsor or to participants
  • Familiarizes cyclists with the local (on and off-road trail systems), trail etiquette and safety.
  • Provide economic benefits for businesses to encourage a bike commuting culture

    PART II: Employee Based Team Points "Commute to Work/School"

    "Over two-thirds of all traffic is from local residents commuting to and from work.  Nearly half of all trips are three
    miles or less and 28 percent are one mile or less – distances easily covered by bicycle."  Yet 65 percent of trips
    under one mile are made by automobile.

  • Any business can participate.
  • Any day an employee bikes, walks to work (school) points are awarded
  • Double points when participating in Bike Saturdays events
  • Points are converted to awards, prizes and other incentives. Suggested points system
  • Bike 15 points
  • Walk 10 points
  • Public Transportation 5 points

    PART III: Merchant Incentive Promotion

    "Encourages residents and visitors to travel by bike and to patronize local businesses. Participating businesses
    place a special BIKE SATURDAYS decal in their storefront which lets customers know they are participating in the
    program and are offering discounts."

  • No fees to participate
  • Decals provided
  • Discounts and other incentives at the descreation of the merchant
 
If you would like to be placed on the mailing list or become a major sponsor,
just fill out the form below and click on the appropriate button,
or call 406-871-6282 for further information
 
Name
Company
Address
City, ST, Zip
Phone
Email
Participant. Mailing list only
Saturday Ride
Company team
Merchant Incentive program
Sponsorship information
Comments?
Call 406-871-6282 or email dennisk@alternatives-magazine.com
.... changing how people
move through a city isn’t
easy. More mass transit is
great, but time consuming
and expensive to build.

There are “compelling
economic, social and
environmental reasons for
cities to invest in safe and
well-connected cycling
infrastructure. Biking eases
congestion, reduces health
care costs, and cuts air
pollution. It’s an “equitable
transport mode,” since it’s
far cheaper to own and
maintain a bike than a car.
    -- WIRED
 
Salt Lake City street
removes parking, adds bike
lanes and sales go up.
READ >>
.......................................
Norway's capital to
permanently ban cars from
its downtown area within 4
years.
MORE >>
.......................................
The World Could Save
Trillions . . . . bikes and
buses, are part of it  
READ
>>
Bicycles are beginning to reshape the landscape of American cities.
Bicycling as a mode of transportation brings with it a certain amount of
economic benefits ranging from the influence bike lanes have on and
easier access for customers who ride bikes. The economic benefits of
bike lanes, bike parking, and other bicycle facilities and infrastructure
is positive for businesses who are trying to attract not only customers
but top-notch employees as well.